"Secrets of e-commerce" launched in Pakistan

["Irfan Khan" <khania2@super.net.pk>]

From:		"SDNP Info" <info@isb.sdnpk.org>
To:		"Comp-list" <comp-list@isb.sdnpk.org>
Date:		Mon, 1 Jul 2002 16:25:42 +0500


Secrets of e-commerce: A valuable business guide

Daily Times, Staff Report, 1/7/2002
http://www.dailytimes.com.pk/default.asp?page=story_1-7-2002_pg6_1


LAHORE: The number of Internet subscribers in Asia/Pacific region is
constantly on the rise and has reached 4 million mark. This was
revealed in a book entitled ‘Secrets of E-Commerce,’ launched by
Minister for Science and Technology (MoST), Dr Atta-ur-Rehman here
Saturday.

The book highlights the potential of electronic commerce in Pakistan
which is relatively new and its usages are alien to most business
enterprises in developing countries. The International Trade Center
(ITC) in collaboration with SMEDA (Small and Medium Enterprise
Development Authority) has addressed this problem by launching a
comprehensive publication highlighting issues concerning electronic
commerce. The book answers commonly asked questions on various
aspects of E-commerce.

The book also addresses issues such as understanding of various
technical terms, devising electronic commerce strategies, protecting
consumer privacy and intellectual property, sending electronic
signatures and generating traffic for small and less frequently
visited websites.

The book also provides information on online procurement, describes
role of ITC in providing assistance in e-commerce, programmes and
services offered by other international bodies. Its appendices
include text of United Nations Economic Commission for Europe (UNECE)
electronic commerce agreements and summary of Pakistan’s national e-
commerce strategy. Also included are the listings of Pakistan’s
Internet Service Providers (ISPs), export development organizations
and a questionnaire for ITC survey of SMEs.

The book, which has already been launched in 32 countries, is a part
of the ‘Trade Secrets’ series launched by ITC. As regards the book
meant for Pakistan, all the required local information has been
provided by SMEDA.

Within the annexure of the book, a list of relevant government
departments and private sector institutions has also been included.

The book can be used as a reference tool by small business
consultants who need a credible and quick guide on basic issues of
electronic commerce.

Its importance as a textbook cannot be underestimated as it can be of
tremendous benefit to students and instructors of electronic
commerce.

Secrets of E-commerce is a new guide for small and medium sized
exporters planning to expand
their sales in foreign markets by using electronic commerce as a
sales marketing and communication tool.


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