NEWS: Now advertisers need pay only when banners are clicked

[Frederick Noronha <fred@bytesforall.org>]

Now advertisers need pay only when banners are clicked

by Papri Sri Raman, India Abroad News Service

Chennai, Feb 9 - Intercept Consulting, an end-to-end provider of online
marketing solutions in India, has announced the introduction of its latest
innovation OptiClik, which it says is the country's first performance-based
advertising solution.

OptiClik will help advertisers pay only for the number of times their banner
ads have been "clicked through". At present all online companies charge
their clients for the number of impressions their Web sites record.

OptiClik is being touted as a cost-effective and performance-based approach
toward meeting advertisers' marketing objectives.

OptiClik has been devised "through a combination of understanding client
needs, keeping pace with ever-emerging technologies and with a view to
adapting global trends in online marketing to the Indian context in the
shortest possible lead time," says V. Krishnaraj, chief technology officer
and one of the founders of Intercept Consulting.

OptiClik consists of two critical components. OptiClik Zone is a network of
Web sites "wired" by OptiClik. OptiClik Server is the core "intelligent"
server that serves advertisements across the OptiClik Zone from a
centralized location.

The OptiClik Zone is a collection of small to medium-sized sites that
receive between 50,000 to a few million page impressions per month. OptiClik
will help these sites "sell" their ad inventory, which they would otherwise
find difficult to sell because of lack of market reach.

Intercept proposes to create specific affinity groups or content zones like
auto, sports, youth or matrimonial so that advertisers using OptiClik stand
to benefit with their ads being delivered in a focused manner on specific
content-driven sites. "We are hoping to build about 30 affinity groups in
the next 12 months. By then we will emerge as the largest affinity group
network in the country," says Arunabh Das Sharma, president, Intercept
Consulting.

Intercept's clients include ICICI Bank, indya.com, Satyam, LG Electronics,
NIIT, Ford, Citibank, Bacardi, Maruti, ICICI Direct and McDowell India.

--India Abroad News Service